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Those of you who already familiar with Demografy, may skip further. For those of you who do not yet know Demografy, let us briefly introduce customer demographic prediction platform Demografy.

Demografy is a privacy focused customer demographic prediction platform that uses AI to predict demographic data from masked names.

Unlike traditional solutions, businesses don’t need to know and disclose their customers’ sensitive information. This makes Demografy privacy by design and provides 100% coverage of any list.

The past year was not easy for all of us including Demografy. …


How closed and incomplete data slows tech community in fighting COVID-19

Source

Demografy is a privacy focused customer segmentation SaaS that uses AI to predict demographic data from masked names.

Unlike traditional solutions, businesses don’t need to know and disclose their customers’ sensitive information. This makes Demografy privacy by design and enables businesses to get 100% coverage of any list.

KEY TAKEAWAYS

  • AI and machine learning is a frontline in fighting COVID-19
  • However tech community critically lacks individual case data
  • Demografy’s potential application in appending incomplete data


Or how to automate manually conducted demographics studies

As a development of our previous case study of measuring gender bias in films, we decided to measure more demographic indicators using our technology.

Demografy is a GDPR-friendly SaaS platform that uses AI-based noninvasive technology to predict demographic data knowing only names. It can be used to get demographic insights or append marketing lists with missing demographic data.

Unlike traditional solutions, businesses don’t need to know and disclose their customer or prospect addresses, emails or other sensitive information. …


Or how to be GDPR-compliant using AI

As a GDPR-friendly data marketing technology we’d like to share our insights about new challenges data marketers now face. EU General Data Protection Regulation or GDPR has became enforceable starting May 25, 2018. It’s already not a hot topic in media however it doesn’t mean that everybody became GDPR-compliant.

GDPR is a broad and complex topic so we won’t cover everything. As a customer demographics prediction platform, we are going to focus on businesses that use consumer data in their marketing. …


Comparing our results with Google’s

Inspired by Google/GD-IQ 2017 study on gender bias in 300 top grossing 2014–2016 US movies, we used Demografy to measure female on-screen time in the same movies by analyzing names of main character cast. Though both studies use different technologies and measure slightly different indicators we got very close results and decided to publish them.

Demografy is a GDPR-friendly SaaS platform that uses AI-based noninvasive technology to predict demographic data knowing only names. It can be used to get demographic insights or append marketing lists with missing demographic data.

Unlike traditional solutions, businesses don’t need to know and disclose their…


Or how to make data marketing industry privacy by design

Privacy by design is not about data protection but designing so data doesn’t need protection.

Demografy is built under the belief that non opt-in use of personal data is wrong and increasingly dangerous.

Our mission is to considerably reduce this established harmful practice by making data brokers consumer-friendly and privacy by design.

To achieve this Demografy develops noninvasive technologies that enable extracting consumer insights and actionable data without tracking, identifying or disclosing sensitive data of individual persons.

Howard A. Tullman, American serial entrepreneur and venture capitalist, once said in his article on Inc.com that personal data is the oil of…


Or how AI can prevent personal data misuse in the Big Data era

Everybody has something to say about Cambridge Analytica / Facebook scandal with personal data misuse. And we at Demografy are not exception because privacy-enabled consumer data marketing (this is not oxymoron) is our primary business focus.

There is the ongoing debate about balance between privacy and better user experience, efficiency, relevant ads, etc achieved via usage of private data. We think there are already technology solutions that could provide a much better balance that we currently have. …


Well, we actually made it not literally in garage. We are just a “garage-type” startup.

In minutes

We are proud to publish our first case study. In this case study we used Demografy to measure age range and gender of US Twitter users and compared our results with two separate studies on Twitter demographics published by Pew Research and comScore. We also made a brief overview of existing technologies of measuring demographics of website audiences.

Demografy is a B2B SaaS platform that uses machine learning based noninvasive technology to get demographic data using only names. It can be used to get demographic insights or append lists with missing demographic data.

Unlike traditional solutions, businesses don’t need to…


As for any bootstrapping startup our major problem is low coverage and our major short-term goal is to gain traction. So we submitted our startup to BetaList and have been featured there in February — https://betalist.com/startups/demografy

It was a long awaited result. And it was worth waiting. Now we would like to share our experience with others.

We hope it will be a useful piece of content since we decided to provide detailed data with numbers and pies. Besides that Demografy is a B2B startup, relatively rare type of startups listed on BetaList. …


We decided to start our blog with an article about technology behind Demografy. Though the article will contain some tech language it should give our clients a good overview of current state of technology and the place of Demografy in it with its pros and cons. We hope this will provide potential clients with more confidence and technology context of their markets and business goals. While for others we hope it will be an interesting reading.

Demografy is a market segmentation platform that turns customer and prospect names into demographic data using AI. It uses machine learning based non-invasive technology…

Demografy

Privacy by design AI platform that predicts customer demographics using only names - www.demografy.com

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